How to pick a username that grows with you
- Keep it short. Names under 15 characters are easier to remember, type and tag.
- Make it easy to say. If you have to spell it out loud, people will get it wrong.
- Don't box yourself in. "SaraCooks" is clear, but "Sara" + a brand word leaves room if your niche changes.
- Match every platform. Use the same handle on YouTube, TikTok and Instagram so fans can find you.
- Avoid numbers and lots of underscores. They look like spam accounts and are easy to forget.
Username rules by platform
- YouTube handle: 3–30 characters; letters, numbers, periods, underscores and hyphens.
- TikTok: up to 24 characters; letters, numbers, periods and underscores.
- Instagram: up to 30 characters; letters, numbers, periods and underscores.
Next steps for a new channel
Style your display name and bio with the fancy text generator, make a banner that fits every screen with the YouTube banner size checker, and see what your views could earn with the YouTube money calculator.