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TikTok Account Value Calculator.

What is your TikTok worth to brands? Enter a username (or type your numbers) to see your engagement rate and an estimated price for one sponsored video.

Estimated value of one sponsored video
$782 – $1,303
TierMicro
Avg likes per video5,000
Engagement (likes)20.0% High
4 sponsored videos / month$3,127 – $5,212
Creator RewardsFollower goal met

Brands pay more for higher engagement, US and UK audiences and buying niches like beauty, tech and finance. Treat this as a starting point for your rate card, not a promise.

Earning from views too? Estimate Creator Rewards with the TikTok money calculator.

How the TikTok value estimate works

  1. Your follower count puts you in a tier: nano, micro, macro or mega.
  2. Each tier has a typical price range per sponsored video, taken from 2026 influencer rate cards.
  3. Your position in that range moves up with more followers and higher engagement, and down with low engagement.

TikTok sponsored video rates by tier (2026)

TierFollowersPer sponsored video
Nano1K – 10K$25 – $200
Micro10K – 100K$200 – $1,500
Macro100K – 1M$1,500 – $5,000
Mega1M+$5,000+

Ranges from industry rate cards (Influee, ContentGrip, 2026). They are planning numbers, not TikTok figures.

How to raise your TikTok value

  • Post in one niche so brands know what audience they get.
  • Aim for US, UK and European viewers; brands pay most for them.
  • Keep engagement high: reply to comments and use strong hooks in the first 2 seconds.
  • Get to 10,000 followers to unlock Creator Rewards on top of brand deals.

Check a username with the TikTok username checker, or estimate view earnings with the TikTok money calculator.

Frequently asked questions

How much is my TikTok account worth?

For brand deals, it's mostly about followers, engagement and niche. Enter your username above to get an estimated price for one sponsored video, based on 2026 rate cards for your follower tier and adjusted for your engagement.

How is TikTok engagement rate calculated here?

Total likes divided by number of videos gives average likes per video, divided by followers. It's a likes-only engagement rate; comments and shares would add a little more.

What is a good engagement rate on TikTok?

As a rough guide, 3% to 8% likes per follower per video is average, above 8% is strong, and under 3% is low. Small accounts usually have higher rates than big ones.

How much do TikTok influencers charge per video?

2026 rate cards put nano creators (1K–10K followers) at about $25–$200 per video, micro (10K–100K) at $200–$1,500, macro (100K–1M) at $1,500–$5,000 and mega creators above $5,000. Niche and audience country move these a lot.

Is it the same as what someone would pay to buy the account?

No. This estimates sponsorship value. A ready account with 10,000+ organic followers and Creator Rewards switched on costs $159.99 here, which is a common reason creators buy rather than build.

More free tools for creators

YouTube Money Calculator →What your views could earnYouTube Monetization Checker →How close you are to the Partner ProgramTikTok Transcript Generator →Any TikTok video as textTikTok Username Checker →Is a TikTok name taken?Monetization Time Calculator →When you hit 4,000 / 8,000 hoursChannel Transfer Timeline →When you become primary owner
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