How YouTube channels are valued
Buyers usually pay a multiple of the channel's average monthly profit over the last 6 to 12 months. Flippa's 2026 data on sold YouTube businesses shows a median of about 0.92 times yearly profit (about 11 months) and an average of about 1.26 times (about 15 months). This calculator uses these ranges:
| Channel | Multiple of monthly profit |
|---|---|
| Faceless, steady income | 15–24 months |
| Typical, or led by the owner's face or voice | 11–15 months |
| Falling views or past strikes | 6–11 months |
What raises the price
- Steady income for 6 months or more, not one viral month.
- Viewers in high-RPM countries such as the US, UK and Canada. See YouTube pay by country.
- Faceless content that a new owner can keep making.
- No strikes and a clean monetization history.
Full guide: How much is a YouTube channel worth? Ready to sell? Sell your channel to us or read how to sell a YouTube channel safely.