TikTok monetization requirements at a glance (2026)
| Program | Followers | Other requirements |
|---|---|---|
| Creator Rewards | 10,000 | 100,000 views in 30 days, 18+, personal account, eligible country, videos over 1 minute |
| LIVE gifts | About 1,000 | 18+, LIVE available in your country |
| TikTok Shop affiliate | 1,000 to start, 5,000 for full access | 18+, identity check, TikTok Shop available in your country |
| Brand deals | No official minimum | An engaged audience in a clear niche |
TikTok updates these thresholds from time to time. The Creator tools screen in your app always has the final word.
How to find your numbers
- Open TikTok and go to your profile.
- Tap the menu, then TikTok Studio.
- Open Analytics and set the range to the last 28 or 30 days to see your video views.
- Your follower count is on your profile. Enter both numbers in the checker above.
Why you might not see Creator Rewards in your app
- Your account was registered in a country where the program does not run yet.
- You are using a Business account instead of a personal one.
- Your views dropped below 100,000 in the last 30 days. The window is rolling.
- Your account has recent violations of the Community Guidelines.
How to reach the requirements faster
- Post original videos longer than one minute; they are the only ones that earn.
- Stick to one niche so the For You feed knows who to show your videos to.
- Post often. Many creators who grow fast post at least once a day.
- Watch your average watch time: videos people finish get pushed further.
Skip the grind
Getting to 10,000 followers and 100,000 monthly views can take a year or more, and creators outside the 8 eligible countries cannot join with a local account at all. An account that already has Creator Rewards active can earn from your first eligible video. See monetized TikTok accounts or estimate what one could make with the TikTok money calculator.