YouTube RPM by Country and Niche (2026): Meaning + Full Table
RPM is how much you keep per 1,000 video views, after YouTube's share. It changes a lot depending on where your viewers live and what your channel is about. Below is the 2026 RPM for 30 countries and 9 niches, what the number means, how YouTube calculates it and how to push yours higher.
What does RPM mean on YouTube?
RPM stands for Revenue Per Mille, or revenue per 1,000 views. It is the money you actually earn for every 1,000 views of your videos, after YouTube takes its share. It counts all of your views, including the ones where no ad was shown, and it includes every revenue source YouTube pays you for: ads, YouTube Premium, memberships, Super Chat and Super Thanks.
That makes RPM the most useful number for planning income. If your RPM is $4 and a video gets 50,000 views, it earned about $200.
YouTube RPM by country: full table (2026)
| Viewer country | RPM (per 1,000 views) | 100,000 views | 1 million views |
|---|---|---|---|
| United States | $3 to $11 | $300 to $1,100 | $3,000 to $11,000 |
| Australia | $4 to $9 | $400 to $900 | $4,000 to $9,000 |
| United Kingdom | $3 to $8 | $300 to $800 | $3,000 to $8,000 |
| Canada | $3 to $8 | $300 to $800 | $3,000 to $8,000 |
| New Zealand | $3 to $7 | $300 to $700 | $3,000 to $7,000 |
| Norway | $3 to $7 | $300 to $700 | $3,000 to $7,000 |
| Switzerland | $3 to $7 | $300 to $700 | $3,000 to $7,000 |
| Ireland | $2.50 to $6 | $250 to $600 | $2,500 to $6,000 |
| Denmark | $2.50 to $6 | $250 to $600 | $2,500 to $6,000 |
| Germany | $2 to $5 | $200 to $500 | $2,000 to $5,000 |
| Netherlands | $2 to $5 | $200 to $500 | $2,000 to $5,000 |
| Sweden | $2 to $5 | $200 to $500 | $2,000 to $5,000 |
| Austria | $2 to $5 | $200 to $500 | $2,000 to $5,000 |
| Singapore | $2 to $5 | $200 to $500 | $2,000 to $5,000 |
| Belgium | $2 to $4.50 | $200 to $450 | $2,000 to $4,500 |
| Finland | $2 to $4.50 | $200 to $450 | $2,000 to $4,500 |
| United Arab Emirates | $2 to $4.50 | $200 to $450 | $2,000 to $4,500 |
| Saudi Arabia | $1.50 to $4 | $150 to $400 | $1,500 to $4,000 |
| Qatar | $1.50 to $4 | $150 to $400 | $1,500 to $4,000 |
| Kuwait | $1.50 to $4 | $150 to $400 | $1,500 to $4,000 |
| France | $1.65 to $3.50 | $165 to $350 | $1,650 to $3,500 |
| Spain | $1.20 to $3 | $120 to $300 | $1,200 to $3,000 |
| Italy | $1.20 to $3 | $120 to $300 | $1,200 to $3,000 |
| South Africa | $0.80 to $2.20 | $80 to $220 | $800 to $2,200 |
| India | $0.50 to $2 | $50 to $200 | $500 to $2,000 |
| Philippines | $0.40 to $1.50 | $40 to $150 | $400 to $1,500 |
| Egypt | $0.40 to $1.40 | $40 to $140 | $400 to $1,400 |
| Pakistan | $0.20 to $1.50 | $20 to $150 | $200 to $1,500 |
| Nigeria | $0.30 to $1.20 | $30 to $120 | $300 to $1,200 |
Long videos in general niches. Finance, tech and business channels often earn above these ranges.
Same views, different pay: an example
100,000 views from viewers in the United States usually earn about $300 to $1,100. The same 100,000 views from viewers in India usually earn about $50 to $200. That is roughly 5 to 6 times less for exactly the same video, which is why many creators make English videos for the US, UK, Canada and Australia.
YouTube RPM by niche (2026)
| Niche | Typical RPM |
|---|---|
| Finance and investing | $8 to $20 |
| Business and software | $6 to $14 |
| Tech reviews | $4 to $8 |
| Education and tutorials | $2.75 to $5.50 |
| Health and fitness | $2.20 to $4.40 |
| Gaming | $1 to $3 |
| Entertainment and vlogs | $0.80 to $2.75 |
| Music | $0.75 to $1.65 |
| YouTube Shorts (any niche) | $0.03 to $0.08 |
Mostly US, UK and Canadian viewers. Multiply down for audiences in lower-paying countries.
How YouTube calculates RPM
RPM = (your total revenue / your total views) x 1,000. For example, if your channel earned $250 from 80,000 views in a month, your RPM is $250 / 80,000 x 1,000 = $3.13.
On long videos you keep 55% of the ad revenue and YouTube keeps 45%. On Shorts, creators keep 45% of the revenue from the Shorts ad pool, shared by views. That split, plus views with no ad, is why RPM is always lower than CPM.
RPM vs CPM
CPM is what advertisers pay per 1,000 ad views. RPM is what you actually keep per 1,000 video views, after YouTube's share and after counting views with no ad. A channel with a $10 CPM might have an RPM of around $4 to $5. RPM is the number to use when you plan your income.
Why RPM changes so much
- Advertisers pay more to reach viewers who spend more, which is why US and Australian views earn the most.
- Some topics attract expensive ads, such as banks, insurance and software.
- Video length: videos of 8 minutes or longer can show mid-roll ads.
- Not every view shows an ad: viewers with ad blockers and some mobile views earn nothing.
- Season: ad budgets rise and fall through the year (see below).
RPM by season
| Months | What usually happens to RPM |
|---|---|
| January to March | Lowest of the year, often 30% to 50% below December |
| April to June | Recovers as new ad budgets start |
| July to September | Steady, with a rise from back-to-school ads |
| October to December | Highest of the year (Black Friday and holiday ads) |
How to check your RPM in YouTube Studio
- Open YouTube Studio and go to Analytics.
- Open the Revenue tab. Your RPM for the selected period is shown there.
- To see RPM by country, click Advanced mode, choose Geography and add the RPM or Estimated revenue column.
How to raise your RPM
- Cover topics close to money, tech or business inside your niche.
- Make videos in English to reach Tier 1 countries.
- Use mid-roll ads on videos 8 minutes or longer.
- Publish your biggest videos in Q4, when ad rates peak.
- Turn on memberships and Super Thanks, which also count toward RPM.
FAQ
What does RPM mean on YouTube?
RPM means revenue per 1,000 views. It is what you actually earn for every 1,000 views after YouTube's share, counting all views and all YouTube revenue sources.
Which country has the highest YouTube RPM?
Viewers in the United States and Australia usually pay the most, followed by Canada, the United Kingdom, Norway and Switzerland.
What is a good RPM on YouTube?
For long videos with mostly US and UK viewers, $4 to $8 is good. For channels with mostly South Asian viewers, $0.50 to $1.50 is normal.
What is the YouTube RPM in Pakistan and India?
Creator reports put it at about $0.20 to $1.50 for Pakistani viewers and $0.50 to $2 for Indian viewers. Creators there earn more when their viewers are in other countries.
Why is my Shorts RPM so low?
Shorts revenue comes from a shared ad pool split across all Shorts views, so most creators see $0.03 to $0.08 per 1,000 views.
Does my own location change my RPM?
No. RPM depends on where your viewers are, not where you live.