How much a YouTube video makes by views and topic
Long videos, viewers mostly in the US, UK, Canada and Australia. Low to high estimate:
| Topic | 10K views | 100K views | 1M views | 10M views |
|---|---|---|---|---|
| Finance and investing | $80–$200 | $800–$2,000 | $8,000–$20,000 | $80,000–$200,000 |
| Tech and software | $40–$100 | $400–$1,000 | $4,000–$10,000 | $40,000–$100,000 |
| Education and how-to | $30–$80 | $300–$800 | $3,000–$8,000 | $30,000–$80,000 |
| Gaming | $15–$40 | $150–$400 | $1,500–$4,000 | $15,000–$40,000 |
| Entertainment and vlogs | $10–$40 | $100–$400 | $1,000–$4,000 | $10,000–$40,000 |
Viewers in other countries usually pay less. See YouTube pay per 1M views by country. For daily and monthly channel income, use the YouTube money calculator.
Why two videos with the same views earn different amounts
- Topic: advertisers pay more for finance, business and software viewers.
- Audience country: a US view can pay several times more than a view from South Asia.
- Length: videos of 8 minutes or more can run mid-roll ads.
- Season: ad rates usually peak in October to December and drop in January.
- Format: Shorts pay far less per view than long videos.