TikTok Creator Marketplace (TikTok One): How to Join in 2026
The TikTok Creator Marketplace is TikTok's official platform where brands find creators for paid campaigns. TikTok now runs it as part of TikTok One, its hub for brands, agencies and creators. If you want sponsorships on TikTok without cold-emailing brands, this is where they look first. Here is who can join in 2026, how to sign up and how to get picked for paid projects.
TikTok Creator Marketplace requirements
| Requirement | What TikTok says (2026) |
|---|---|
| Age | At least 18 years old |
| Followers | No minimum to join; projects require at least 1,000+ followers and other requirements |
| Country | TikTok One must have launched in your country or region |
| Rules | Follow the Community Guidelines and the Branded Content Policy |
Source: TikTok for Business help center, "How creators can sign up for TikTok One" (checked October 2026). Project requirements vary by brand and can change.
How to join the TikTok Creator Marketplace
- Open the TikTok app and go to your profile.
- Tap TikTok Studio, then Creator Marketplace. Or search "TikTok One" and tap TikTok One Creator Marketplace.
- Follow the sign-up steps and complete your creator profile (niche, audience, rates and past work).
- If you work with an agency, you can also join through their invitation link.
How brand deals work on TikTok One
Brands search creators by niche, audience location, age, engagement and past performance, then invite them to campaigns or post open projects you can apply to. You agree the brief and fee, post the content with TikTok's paid-partnership label, and the platform tracks results. Brands care most about engaged viewers in the right country, which is why creators with US and UK audiences tend to get more offers.
How much do TikTok brand deals pay?
There's no fixed rate. Fees depend on niche, audience location, engagement and usage rights. As a very rough starting point, smaller creators often see somewhere around $5 to $15 per 1,000 followers for one sponsored post, and niche creators with buyers' audiences (finance, tech, beauty) can charge more.
How to get picked for more campaigns
- Pick a clear niche so brands can find you in search filters.
- Keep engagement high: brands look at average views and comments, not just followers.
- Fill in your profile completely, with past brand work and a realistic rate.
- Post consistently and keep your account free of violations.
- Grow an audience in high-value countries like the US and UK.
Skip the slow start
Most campaigns need at least 1,000 followers, and many brands prefer much bigger, engaged accounts. If you'd rather start with an audience, our monetized TikTok accounts come with 10,000+ organic followers and the Creator Rewards Program already on, so you can earn from views while you pitch brands.
How many followers do you need for TikTok Creator Marketplace?
TikTok says joining isn't tied to a follower count, but projects require at least 1,000 followers and other requirements that vary by project.
Is TikTok Creator Marketplace the same as TikTok One?
The Creator Marketplace is now accessed through TikTok One, TikTok's platform that connects brands, agencies and creators.
How do I join TikTok Creator Marketplace?
In the TikTok app, go to TikTok Studio and tap Creator Marketplace, or search "TikTok One". You must be 18+ and in a country where TikTok One has launched.
Is TikTok Creator Marketplace free for creators?
Yes. Creators don't pay to join; brands pay creators for campaigns.
Can I join TikTok Creator Marketplace with under 1,000 followers?
You may be able to sign up, but most brand projects require at least 1,000 followers, so you are unlikely to get campaigns until you pass that.